Natural selection has weeded out many of them, such as the flopped Cumblr. But at least three other sites appear to be blooming. Though billed as an NSFW Tumblr replacement, newTumbl intends to evolve into much more, says cofounder Dean Abramson. Still, it’s a long way from zero visits in December, and more than some other sites have experienced. Site owner Andrew Kunkle tells me that the site has about 20,000 users, despite spending “$0 on advertising.” For instance, xstumbl, also founded in December 2018, had about 45,000 global visits in April, per SimilarWeb–down from its peak of about 109,000 in January. Like the original Tumblr, newTumbl isn’t meant to be exclusively for porn sharing. (All of these sites make clear that posting illegal content, such as child pornography, is prohibited.) “But we know that right now, probably 90% of our users are here for adult content.” “We would like to be a complete site, from kittens all the way up to anything legal,” says Abramson.
